Deliver customized ads in NBCUniversal’s premier shows and live sports, like NBC Sunday Night Football, with zip code-level precision

Advertise in premium live sports programming like NBC Sunday Night Football, Premier League, Golf, NASCAR, MLB, and Big Ten. Our turnkey solution creates and deploys ads at the zip code level, reaching a hyper-targeted audience for your area. Plus, NBC Spot On Auto gives small to medium-sized automotive dealers access to premium ad placements across Peacock, NBCUniversal, Telemundo + 85 top media brands.

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Available for as little as $3,000/month

Dealerized Content

Constellation’s technology creates personalized commercials allowing dealerships to engage more effectively with their local audience.

Hyper-Local Targeting

Target audiences at a local level in English and Spanish using everything from demographics to shopping habits, right down to zip code targeting.

Co-Op Compliant

Video content is always developed with Co-Op and Brand compliance in mind.

Driving Conversions Through Premium Content

+ 42%

Site Visit to VDP View Conversion Rate

Top 10 Properties Delivered Through NBC Spot On Automotive Campaigns

Dateline NBC
Law & Order: SVU
The Office
The Office: Superfan Episodes
Apples Never Fall
Yellowstone
Vanderpump Rules
Modern Family
Chicago P.D.
Brooklyn Nine-Nine

Customize your monthly budget

Select from the options below to receive a recommended monthly budget based on your unique needs. Special packages available for:

OEM

Select an OEM

Acura
Alfa Romeo
Audi
BMW
Buick
Cadillac
Chevrolet
Chrysler
Dodge
Fiat
Ford
Genesis
GMC
Honda
Hyundai
Infiniti
Jaguar
Jeep
Kia
Land Rover
Lexus
Lincoln
Maserati
Mazda
Mercedes-Benz
Mini
Mitsubishi
Nissan
Porsche
Ram
Subaru
Toyota
Volkswagen
Volvo

Market Size

Select market size

Small: 50-100 New Car Inventory
Medium: 100-200 New Car Inventory
Large: 200+ New Car Inventory

Targeting Options

Select an option

English
Spanish

In Market

Budget

$1,500
$1,500
$2,250
$1,500
$1,500
$1,500
$1,500
$1,500
$1,500
$1,500
$1,500
$1,500
$1,500
$4,000
$3,250
$1,500
$1,500
$1,500
$3,500
$1,500
$4,500
$1,500
$1,500
$2,000
$2,500
$1,500
$1,500
$2,000
$1,500
$1,500
$3,500
$4,750
$1,750
$1,500

In Market

Budget

$3,000
$3,000
$4,500
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$8,000
$6,500
$3,000
$3,000
$3,000
$7,000
$3,000
$9,000
$3,000
$3,000
$4,000
$5,000
$3,000
$3,000
$4,000
$3,000
$3,000
$7,000
$9,500
$3,500
$3,000

In Market

Budget

$5,000
$5,000
$7,500
$4,500
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$13,250
$10,750
$5,000
$5,000
$5,000
$11,750
$5,000
$15,000
$5,000
$5,000
$6,750
$8,250
$5,000
$5,000
$6,500
$5,000
$5,000
$11,500
$15,750
$5,750
$5,000

In Market

Budget

$1,850
$1,850
$2,600
$1,850
$1,850
$1,850
$1,850
$1,850
$1,850
$1,850
$1,850
$1,850
$1,850
$4,350
$3,600
$1,850
$1,850
$1,850
$3,850
$1,850
$4,850
$1,850
$1,850
$2,350
$2,850
$1,850
$1,850
$2,350
$1,850
$1,850
$3,850
$5,100
$2,100
$1,850

In Market

Budget

$3,350
$3,350
$4,850
$3,350
$3,350
$3,350
$3,350
$3,350
$3,350
$3,350
$3,350
$3,350
$3,350
$8,350
$6,850
$3,350
$3,350
$3,350
$7,350
$3,350
$9,350
$3,350
$3,350
$4,350
$5,350
$3,350
$3,350
$4,350
$3,350
$3,350
$7,350
$9,850
$3,850
$3,350

In Market

Budget

$5,350
$5,350
$7,850
$4,850
$5,350
$5,350
$5,350
$5,350
$5,350
$5,350
$5,350
$5,350
$5,350
$13,600
$11,100
$5,350
$5,350
$5,350
$12,100
$5,350
$15,350
$5,350
$5,350
$7,100
$8,600
$5,350
$5,350
$6,850
$5,350
$5,350
$11,850
$16,100
$6,100
$5,350

Enroll Now

Dealerized Content

Custom, co-op compliant content, developed through Constellation’s technology.

Transparent Reporting

Clear insights into core KPI’s with strategic optimizations through our dashboard.

Premium Streaming Ads

Target premium CTV inventory, now including 2024 Paris Olympics, with zip-code level precision.

“Democratizing premium content, once only available at a national or regional ad association level, is a huge win for our entire dealer network and brand.”

Rachael Zaluzec,
Senior Vice President of Marketing and Customer Experience, Volkswagen of America

“What I see here is the ability of leveraging technology to allow [local] dealers to start getting some of the mega tools that the large brands have had access to for a long time. It’s great for dealers.”

Lance Schafer,
LotLinx General Manager

“We were very limited in what we could do before; this gives us greater expansion further outside of our [local] market. We never had the capability of going nationwide. This platform is going to be a game changer for us. It’s going to lead us into the next five to 10 years, and it’s only going to get bigger.”

Donald Chittum,
Jack Daniels Volkswagen General Manager