Deliver customized ads on NBCUniversal’s premier shows and the Olympics with zip code-level precision

NBC Spot On Automotive democratizes premium content for small to medium-sized automotive dealers allowing the creation and deployment of micro targeted ads to the most popular streaming programming across NBCUniversal/Peacock and 85+ top media brands

* Available for as little as $1,500/ month
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Paris Olympic Games 2024

Advertise during NBCU’s LIVE 2024 Paris Olympics coverage

NBC Spot On Auto is paving the road to affordable premium streaming content for Tier 3 dealerships, now all the way to NBCU’s coverage of the Paris Olympic Games.

OEM

Your streaming ad in brand-safe, premium content across Peacock, NBCU linear networks and more

Packages can now include Olympics Livestream, Full Event Replays, and Highlights

Co-op compliant, manufacturer-approved creative paired with your dealer messaging

Beyond impressions, track car shopper actions on your site

See the top programs where where your ad is running

Zip code level targeting makes reaching audiences where they are most engaged more affordable than ever

*Ongoing enrollment until cancellation with a 30-day notice
Minimum of 3 month enrollment, starting in June

Package A
$3,000
per month
25% Olympics coverage*
Package B
$5,000
per month
40% Olympics coverage*
Package C
$7,500
per month
50% Olympics coverage*
Package D
$10,000
per month
65% Olympics coverage*
Custom Package
CUSTOM
$3,000 minimum spend per month
Olympics coverage based on package tiers*

*Restrictions apply. Select OEMs only. See your NBC Spot On Auto or Constellation representative for details.
Ongoing enrollment until cancellation with a 30-day notice. Minimum of 3 month enrollment, starting in June.
**Program includes Olympics coverage and standard NBC Spot On Auto package.
Percentage shows the monthly ad spend running throughout the Olympics throughout the Olympics LIVE and on demand period (July 26-August 31).

Enroll Now
Custom
Custom$1,500 Minimum spend per month.
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Dealerized Content

Custom, co-op compliant content, developed through Constellation’s technology.

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Transparent Reporting

Clear insights into core KPI’s with strategic optimizations through our dashboard.

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Premium Streaming Ads

Target premium CTV inventory, now including 2024 Paris Olympics, with zip-code level precision.

Driving Conversions Through Premium Content

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+42%

Site Visit to VDP View Conversion Rate

Top 10 Properties Delivered Through NBC Spot On Automotive Campaigns

  • Dateline NBC
  • Law & Order: SVU
  • The Office
  • The Office: Superfan Episodes
  • Apples Never Fall
  • Yellowstone
  • Vanderpump Rules
  • Modern Family
  • Chicago P.D.
  • Brooklyn Nine-Nine

“Democratizing premium content, once only available at a national or regional ad association level, is a huge win for our entire dealer network and brand.”

Rachael Zaluzec,
Senior Vice President of Marketing and Customer Experience, Volkswagen of America

“What I see here is the ability of leveraging technology to allow [local] dealers to start getting some of the mega tools that the large brands have had access to for a long time. It’s great for dealers.”

Lance Schafer,
LotLinx General Manager

“We were very limited in what we could do before; this gives us greater expansion further outside of our [local] market. We never had the capability of going nationwide. This platform is going to be a game changer for us. It’s going to lead us into the next five to 10 years, and it’s only going to get bigger.”

Donald Chittum,
Jack Daniels Volkswagen General Manager
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Take the next step to scale your business’ content

Ready to enroll? Submit your information to get started today.

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Spot On Auto6 2 1 constellation spot on auto
  • Easy integration
  • Hyper-local targeting
  • Premium Streaming Ads
  • Transparent Reporting
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