Deliver customized ads on NBC’s top shows with zip code level precision

NBC Spot On Automotive democratizes premium content for small to medium-sized automotive dealers, allowing the creation and deployment of micro-targeted ads to the most popular streaming programming.

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NBC Spot On Auto is paving the road to affordable premium streaming content for Tier 3 dealerships, now all the way to NBC’s coverage of the Paris Olympic Games.

For the first time in history, dealers can seamlessly advertise during NBC’s LIVE 2024 Paris Olympics coverage with dynamically generated, localized creative in a co-op compliant environment. Zip code level targeting makes reaching audiences where they are most engaged more affordable than ever.

This offer has limited inventory. Act now to reserve your enrollment.

Enrollment

(Must enroll by June 14)*

Your streaming ad in brand-safe, premium content across Peacock, NBCU linear networks and more

Packages can now include Olympics Livestream, Full Event Replays, and Highlights

Co-op compliant, manufacturer-approved creative paired with your dealer messaging

Beyond impressions, track car shopper actions on your site

See the top programs where your ad is running

*Ongoing enrollment until cancellation with a 30-day notice
Minimum of 3 month enrollment, starting in June

Package A
$3,000 per month

25% Olympics coverage*

Package B
$5,000 per month

40% Olympics coverage*

Package C
$7,500 per month

50% Olympics coverage*

Package D
$10,000 per month

65% Olympics coverage*

Custom Package
CUSTOM $3,000 minimum spend per month

Olympics coverage based on package tiers*

Restrictions apply. See your NBC Spot On Auto or Constellation representative for details.
Program includes Olympics coverage and standard NBC Spot On Auto package.
Percentage shows the monthly ad spend running throughout the Olympics throughout the Olympics LIVE and on demand period (July 26-August 31).
Ongoing enrollment until cancellation with a 30-day notice.
Minimum of 3 month enrollment, starting in June.

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Dealerized Content

Custom, co-op compliant content, developed through Constellation’s technology.

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Transparent Reporting

Clear insights into core KPI’s with strategic optimizations through our dashboard.

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Premium Streaming Ads

Target premium CTV inventory, now including 2024 Paris Olympics, with zip-code level precision.

Package A
$1,500per month
Package B
$2,000per month
Package C
$2,500per month
Custom Package
CUSTOM$1,500 Minimum spend per month

Driving Conversions Through Premium Content

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+42%

Site Visit to VDP View Conversion Rate

Top 10 Properties Delivered Through NBC Spot On Automotive Campaigns

  • Dateline NBC
  • Law & Order: SVU
  • The Office
  • The Office: Superfan Episodes
  • Apples Never Fall
  • Yellowstone
  • Vanderpump Rules
  • Modern Family
  • Chicago P.D.
  • Brooklyn Nine-Nine

“Democratizing premium content, once only available at a national or regional ad association level, is a huge win for our entire dealer network and brand.”

Rachael Zaluzec,
Senior Vice President of Marketing and Customer Experience, Volkswagen of America

“What I see here is the ability of leveraging technology to allow [local] dealers to start getting some of the mega tools that the large brands have had access to for a long time. It’s great for dealers.”

Lance Schafer,
LotLinx General Manager

“We were very limited in what we could do before; this gives us greater expansion further outside of our [local] market. We never had the capability of going nationwide. This platform is going to be a game changer for us. It’s going to lead us into the next five to 10 years, and it’s only going to get bigger.”

Donald Chittum,
Jack Daniels Volkswagen General Manager
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Take the next step to scale your business’ content

Ready to enroll? Submit your information to get started today.

Enroll Now

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Spot On Auto6 2 1 constellation spot on auto
  • Easy integration
  • Hyper-local targeting
  • Premium Streaming Ads
  • Transparent Reporting
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